Guides
Florist referral program: which channels hold up
A florist referral program works only when you can measure it. Which channels hold up, which drain margin, and what to check before you commit.
Topic
florist marketing and customer growth
Guides
A local SEO checklist florists can actually run before ranking issues start
A florist's local search profile is judged on the same three things Google uses everywhere, your Business Profile, relevance, distance and prominence.
Guides
Florist sales channels: where buyers find you and how to test each one
Instagram, Google Business Profile, Yelp, Etsy and wire services each reach florist buyers for different reasons. Here is what each costs and how to test it.